What We Do
INTAGE Singapore is a member of the INTAGE Group, Japan’s leading marketing research provider and the largest research organisation in Asia. We offer a variety of research methods — both qualitative and quantitative, offline and online — as well as syndicated panel data for steel sales and consumer purchases.
Research On Demand
Whether your research challenge is in Asia, our experienced team will design the most effective approach to reach your target consumers.
Qualitative Research
- Depth Interview (IDI)
- One-on-one interviews to explore consumer motivations, attitudes, and decision making processes in depth.
- Focus Group Interview (FGI)
- Roundtable group discussions to generate insights on consumer perceptions, brand image, and product concepts.
- In-Home Visit / Ethnography
- Observational research in consumers’ natural environments to uncover unspoken behaviours and unmet needs.
- Shop Along
- Observational research in consumers’ habitual environments to uncover unspoken behaviours and unmet needs.
Quantitative Research
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Web Survey
- Online surveys powered by our panels including monitor panels in Japan and the Asian Panel across 13 countries.
- Central Location Test (CLT)
- Controlled venue-based product or service evaluations by target consumers.
- Home Use Test (HUT)
- In-home product trials to assess real-world usage experience and satisfaction.
- Mystery Audit
- Undercover store visits to evaluate service quality, compliance, and in-store execution.
- Advertising Effectiveness Research
- Custom research to measure the impact of digital advertising, social media campaigns, and streaming media on consumer awareness, attitude, and purchase behaviour.
Syndicated Panel Data
INTAGE offers continuous sales and consumer purchase trend data in FMCG categories in the Japanese market. Our syndicated panel data is also recognised as a valuable source of alternative data for the financial and investment industry.
Store Sales Data
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SRI+ (Retail Store Sales Panel)
- Weekly, daily sales estimates from approximately 4,500 stores across convenience stores, drug stores, and e-commerce.
Consumer Log Data
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SCI (Consumer Purchase Panel)
- Shopping behaviour tracking from 70,000 consumers aged 15–79 across Japan, with over 50 years of panel operation expertise.
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i-SSP (Single-Source Panel)
- Cross-media data with purchase behaviour, enabling TV, web, social media, and video streaming evaluation.
Global Market Surfer
Global Market Surfer is a market intelligence platform by the INTAGE Group that provides market data and consumer insights across Asia and beyond. Explore category trends, consumer behaviour, and market opportunities in multiple countries — with free access to basic data.
What You Can Do
- Browse Market Data
- Access market size, growth trends, and category-level data across Asian and global markets.
- Compare Markets
- Compare consumer trends and market dynamics across countries to identify where your next opportunity lies.
- Deep Web Analysis
- Unlock detailed breakdowns and advanced analytics with premium access for deeper strategic insights.
Industries
Our customized solutions for various categories are designed to address the specific challenges and opportunities of each sector. Research On Demand and Compliance Mystery Shopper services are available for all industries, while syndicated panel data primarily covers FMCG categories.
FMCG
Toiletry, skincare, food and beverage, etc.
Finance / Investment
Banking, insurance, fintech, hedge funds, asset management.
Media / Advertising
Cross-media advertising effectiveness measurement and campaign ROI analysis.
Services
Retail, education, tourism, entertainment, hospitality.
DCG (Durable Consumer Goods)
Automotive, electronics, furniture, electric appliances.
Government / Public Sector
Policy research, public opinion survey.
Quality Standard
INTAGE Singapore is certified under the international standard ISO 20252:2019. In our market research data collection services, we are committed to implementing the processes required by the standard to deliver higher-quality services.
