The latest news from INTAGE Singapore and research reports from the INTAGE Group.
Explore consumer insights, market trends, and retail data across Asia.
News
News
Sales Impact Scope launched
INTAGE has unveiled Impact Scope, a new solution that measures YouTube advertising’s
impact on actual retail sales using SRI+ panel data. By linking digital ad exposure data
with point-of-sale records from approximately 6,000 stores across Japan, this solution enables
marketers to quantify how their YouTube campaigns drive real purchase behaviour — moving beyond
traditional metrics like views and clicks to actual sales lift.
How do our values and behaviour change after COVID-19? The INTAGE Group conducted a multi-country
survey across ASEAN and the US to explore shifts in consumer attitudes, spending priorities, and
lifestyle habits during and after the pandemic. The report covers changes in health consciousness,
digital adoption, shopping channel preferences, and work-life balance across the region.
INTAGE has unveiled Sales Impact Scope, a new solution that measures YouTube advertising’s
impact on actual retail sales using SRI+ panel data. By linking digital ad exposure data
with point-of-sale records from approximately 6,000 stores across Japan, this solution enables
marketers to quantify how their YouTube campaigns drive real purchase behaviour — moving beyond
traditional metrics like views and clicks to actual sales lift.
Health & Beauty Stores (H&B) Shoppers Report in Thailand
This report examines the retail landscape of Health & Beauty stores in Thailand, covering the
usage and attitudes of shoppers across major H&B retail chains. It provides insights into store
selection criteria, shopping frequency, basket composition, and cross-shopping behaviour — valuable
for brands looking to optimise their retail strategy in the Thai beauty and personal care market.
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